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The Potomac KnowledgeWay Project Announces New Net-Worker Program
The Potomac KnowledgeWay Project Announces New Net-Worker Program
About The KnowledgeWay
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KnowledgeWay Open House
February 21, 1996

Dear Colleague,

We are pleased to announce the availability of a new program that will help organizations throughout the Potomac Region facilitate the awareness, adoption and innovation of interactive electronic communications.

The new Net-Worker Program is designed to help your organization effectively apply interactive electronic communications to relevant aspects of your operations, inspiring ongoing innovation. As a participant in the Net-Worker Program, your organization assigns a senior level representative or "Net-Worker," who provides the leadership, vision and encouragement to help your organization understand, apply and benefit from this pervasive phenomenon. Your Net-Worker, supported by the Potomac KnowledgeWay team, will serve as a conduit of information from the Project while working with and leveraging the experience of other Net-Workers from other organizations.

For a more thorough description, a fact sheet is enclosed describing how your organization can participate in the Net-Worker Program. Our initial inquiries have resulted in 13 charter organizations joining in this important effort, and we are optimistic for the potential involvement of many more across the region.

One such organization, the Fairfax County Chamber of Commerce, is already taking significant steps forward in promoting and adopting interactive electronic communications. Lorraine Lavet, the Chamber's president, said, "The Net-Worker Program is our first step to leading our organization into the future."

Ms. Lavet further indicated that the Chamber's participation in the Potomac KnowledgeWay Project is essential to their future and their ability to communicate with businesses, the overall community and region. They feel that widespread involvement is key and have established a task force that develops and implements new communications programs that will directly affect their membership and internal staff. This is just one example of how your organization can begin the process of preparing for the future, and the Net-Worker Program is one of many ways to work with the Potomac KnowledgeWay Project to help you achieve this critical goal.

Now is the time to take the next step for your organization. It is essential that your organization become engaged in this increasingly widespread phenomenon, and we're prepared to help you in this effort.


Mario M. Morino

P.S. To sign-up for a Net-Worker Orientation Class, call Cathy Lange at (703) 620-8975, fax to (703) 620-4102, email to or visit the Crossroads Web Site at and select "Program."

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