Whether it's communication or information, content
is the heart of a good Web site. When planning your content, keep the
following points in mind:
- Very carefully think through the kind of information and
services you want to offer, and how the pages that present it
will be organized.
- Make sure that the content is relevant to your organizational and
- Make sure it is useful and interesting to the people you hope to
attract to your site.
- Update your site regularly and post the date of each update.
- Make sure the information and links you provide are accurate and cited
- Periodically check your links to be sure they are still active.
- Use links and communication facilities, so that your users can
interact with you.
- Remember that the Internet gives you access to a global audience,
many of whom are on slow Internet connections without robust
telecommunications lines. These users are limited to text-only
browsers. Avoid graphics techniques that are inappropriate for
this medium, such as providing text in a way that is so
inextricably linked to graphic design that the information
value will be lost. This also will disenfranchise those users
who are blind and use text-to-speech devices.
Beyond these guidelines, you are limited only by your creativity and
resources. Take a tour of some of the following sites to see some of
the exciting things that are possible in the way of content and its