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    Home : Net Life : Creating A Web Presence : Content Considerations 
Content Considerations
 
Net Life
The Basics
Creating a Web Presence
 
Introduction
Strategic Considerations
Content Considerations
Web Server and Internet Access Considerations
Design Considerations
Using Vendors
Evaluating Web Sites and Designers
Planning For The Future
Resource Locator
Electronic Communications
Electronic Publishing
Electronic Commerce
Online Marketing
Whether it's communication or information, content is the heart of a good Web site. When planning your content, keep the following points in mind:

  • Very carefully think through the kind of information and services you want to offer, and how the pages that present it will be organized.
  • Make sure that the content is relevant to your organizational and institutional goals.
  • Make sure it is useful and interesting to the people you hope to attract to your site.
  • Update your site regularly and post the date of each update.
  • Make sure the information and links you provide are accurate and cited correctly.
  • Periodically check your links to be sure they are still active.
  • Use links and communication facilities, so that your users can interact with you.
  • Remember that the Internet gives you access to a global audience, many of whom are on slow Internet connections without robust telecommunications lines. These users are limited to text-only browsers. Avoid graphics techniques that are inappropriate for this medium, such as providing text in a way that is so inextricably linked to graphic design that the information value will be lost. This also will disenfranchise those users who are blind and use text-to-speech devices.

Beyond these guidelines, you are limited only by your creativity and resources. Take a tour of some of the following sites to see some of the exciting things that are possible in the way of content and its presentation.

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